The year 2009 promises to be an exciting year bringing hope and change, not only for the country but also for ourselves.  The list of ways self-improvement is endless and includes eating a better diet, exercising more, increasing your business knowledge, and attending networking events.  However, all of these take time and the results are not seen for months. There is one improvement that is almost instantaneous and benefits your health, your looks, your confidence and even your success in life.  What change can affect all these areas?  A bright, white smile! 

We all know that a beautiful white smile is pleasant to look at but do you know how important it is to your personal and business success?  According to an American Academy of Cosmetic Dentistry national survey, 99.7% believe a smile is an important social asset and 74% of adults feel an unattractive smile can hurt a person’s chances for career success.

 There are many ways to whiten teeth but the fastest and most effective approach is Chairside Teeth Whitening.  Once only available at dentist offices, this treatment can now be offered at day spas, med spas, salons and chiropractic wellness centers for a fraction of the price of the dentist.  Chairside whitening uses high strength hydrogen peroxide gel and patented LED cool blue light to accelerate the gel and quickly begin oxidizing both internal and external stains from the teeth.  In just 20-40 minutes, you can see 2-8 shades whiter teeth with little to no sensitivity.

But there are benefits to professional LED teeth whitening that go way beyond improving your looks and confidence.  Researchers in Hebrew University, Israel and the University of California San Francisco discovered that the combination of LED light and hydrogen peroxide killed the bacteria that cause cavities, gingivitis and halitosis (bad breath).  These microbes live in communities of biofilm that are many layers deep and serve as physical barriers that most antibacterial products can’t penetrate,  The LED light and peroxide provide a 1-2 punch to the nasty germs with the black colored bacteria absorbing the LED blue light and the peroxide killing the remaining bacteria. The results from the light and peroxide last a minimum of 6 months and in some cases up to 2 years.   Chairside Teeth Whitening is extremely effective at reducing the bacteria that cause painful and expensive oral health problems like cavities and gum disease.   To read the research reports click on the link http://www.xpressmile.com/?section=Clinical_Research_Teeth_Whitening . 

Now that you know how important a white smile is to your personal and business success, your confidence and your health, schedule a professional teeth whitening today at XpresSmile.  Start 2009 with a sparkling white smile and better health!   Contact www.xpressmile.com   or call 888-838-5193.

Professional teeth whitening has become a hugely popular service for salons and spas all across the nation.  Everybody wants a whiter smile; for a job interview, wedding, or big party. Adding teeth whitening to your list of services can bring high profits and buzz to your business.  When selecting a teeth whitening system, it’s important to pick the right teeth whitening partner.  One that will deliver superior results safely and effectively with premium products and marketing that complement your spa or salon’s image.

So how do you select the right premium teeth whitening partner?  This article will explain the 10 critical items to consider when choosing a professional teeth whitening and their system.

1.   Choose the Most Effective System Available

Choose a vendor that uses only the best products from the best suppliers. At XpresSmile, we have chosen not to take any shortcuts and sometimes it costs us a little more to use superior products. You and your customers will see the difference!

2.   Hydrogen Peroxide vs. Carbamide

Clinical Research proves that Hydrogen Peroxide (HP) whitens faster and more deeply than Carbamide Peroxide (CP). That is why dentists use HP in their chairside whitening. HP breaks down into the oxidizing components within 3 minutes of exposure to light and heat while CP, which contains urea, takes at least 10 minutes more due to the extra step it must go through to break down into oxidizing chemicals. CP is more stable than HP and makes a perfect gel for whitening pens and strips that are left on overnight or several hours.

3.   Highest Quality Whitening Gels

Choose a vendor who has their gels made fresh monthly in the USA by an FDA certified lab operating under CGMP guidelines. Vendors’ foam strips and gels manufactured outside the country may be compromised from heat and light exposure during transport and their purity cannot be confirmed. High quality chemicals are critical for safely achieving significantly whiter teeth! Be careful of companies that gloss over their whitening system and emphasize their accelerator light or the business opportu­nity. Also beware of companies that misrepresent or do not understand the chemical ingredients in their product.

4.   Syringe vs. Foam Strips or Ampoules

The syringe is the most accurate method to an ensure even and targeted application of gel to all teeth — both top and bottom. Foam strips and ampoules block the light and prevent it from penetrat­ing to the teeth. Impression mouth trays also block the light and prevent the light from accelerating the whitening materials. Dentists do not use these gimmicky systems!

5.    Most Powerful Whitening Accelerator Light
When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output and a long LED life expectancy. The XpresSmile light has 85%* more blue power output than other lights.* (1200 mW/cm2 Blue LED light intensity) and its LED life expectancy is 100,000 hours with free lifetime tech support. 

6.   Most Complete Kit

It’s important to select a vendor with the most complete kit that includes everything you need to whiten. Another important consideration is to choose a kit with enough gel for multiple whitening sessions allowing you to generate more profit per customer. Some systems such as foam strips or pre-filled trays can only be used once and require you to purchase more kits or foam for extended treatments.

7.   Technical Industry and Product Knowledge

Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to their partners. The teeth whitening vendor you choose should constantly talk with their cosmetic business partners, dental suppliers and dentists to gather information on how to market, promote and perform teeth whitening so that they can share these best practices with their customers.

8.   Premium Packaging and Marketing Material

Premium packaging and sales materials are important as they are a reflection on your spa or salon.  Exceptional marketing materials and packaging is an important aspect of the overall product offering.  A great vendor should have everything you need to promote your new service — banners, promo cards, brochures, flyers, promo giveaways.

9.   Full Range of Retail Products

A full range of retail products extends the whitening experience for your customers and generate revenue for you. Retail products such as whitening pens (filled in the USA), breath spray and remineralization kits are important items to carry.

10.               Superior Marketing Support

Once you have teeth whitening you will need to promote the new service to ensure everyone knows about it! Select a vendor with deep experience in traditional, online and social networking with the creativity to get your new service noticed and generate those profits and bright smiles